By Munyaradzi Blessing Doma Leading international consumer goods company, Philip Morris International (PMI), has announced that its leading nicotine pouch brand, ZYN, will feature on Scuderia Ferrari HP Formula 1 car liveries at select races across upcoming seasons. This will be an expanded partnership between PMI and Scuderia Ferrari HP, as well as with Ferrari Challenge Trofeo Pirelli, the single-marque motorsport championship created in 1993, starting in the 2026 season and beyond. The partnership has been described as a bold new chapter that reinforces a spirit of relentless innovation and…
Read MorePhilip Morris International takes ZYN to Formula 1 in Ferrari partnership
