Tag: Smoke-Free Alternatives

Philip Morris International takes ZYN to Formula 1 in Ferrari partnership

Healthtimes

By Munyaradzi Blessing Doma Leading international consumer goods company, Philip Morris International (PMI), has announced that its leading nicotine pouch brand, ZYN, will feature on Scuderia Ferrari HP Formula 1 car liveries at select races across upcoming seasons. This will be an expanded partnership between PMI and Scuderia Ferrari HP, as well as with Ferrari Challenge Trofeo Pirelli, the single-marque motorsport championship created in 1993, starting in the 2026 season and beyond. The partnership has been described as a bold new chapter that reinforces a spirit of relentless innovation and…

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PMI Chief Calls for Urgent Embrace of Smoke-Free Alternatives to Save Lives

Healthtimes

By Munyaradzi Blessing Doma in Dubai Despite years of anti-smoking campaigns and strict tobacco control measures, the global number of smokers remains stubbornly high. According to peer-reviewed data, about 75 percent of those who attempt to quit relapse within six months. This persistent challenge, experts say, underscores the need for alternative solutions such as smoke-free products. Speaking at the Technovation Summit in Dubai, Philip Morris International (PMI) Chief Executive Officer Jacek Olczak urged governments and regulators to support the adoption of smoke-free alternatives for smokers who cannot or will not…

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