PMI Chief Calls for Urgent Embrace of Smoke-Free Alternatives to Save Lives

By Munyaradzi Blessing Doma in Dubai Despite years of anti-smoking campaigns and strict tobacco control measures, the global number of smokers remains stubbornly high. According to peer-reviewed data, about 75 percent of those who attempt to quit relapse within six months. This persistent challenge, experts say, underscores the need for alternative solutions such as smoke-free products. Speaking at the Technovation Summit in Dubai, Philip Morris International (PMI) Chief Executive Officer Jacek Olczak urged governments and regulators to support the adoption of smoke-free alternatives for smokers who cannot or will not…

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Heated tobacco use on the increase worldwide: Philip Morris International

PHILIP Morris International (PMI) has announced its 2020 second-quarter results, including reporting that its net revenues were down by 13.6 percent while certain categories within the company is seeing gains, including heated tobacco. By Michael Gwarisa In its latest report, PMI reported that cigarette and heated tobacco unit shipments were down by 14.5 percent. This included cigarette shipment volume being down by 17.6 percent and heated tobacco unit shipment volume being up by 24.3 percent to a total of 18.7 billion units. PMI’s market share for heated tobacco units in…

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