PMI Chief Calls for Urgent Embrace of Smoke-Free Alternatives to Save Lives

By Munyaradzi Blessing Doma in Dubai Despite years of anti-smoking campaigns and strict tobacco control measures, the global number of smokers remains stubbornly high. According to peer-reviewed data, about 75 percent of those who attempt to quit relapse within six months. This persistent challenge, experts say, underscores the need for alternative solutions such as smoke-free products. Speaking at the Technovation Summit in Dubai, Philip Morris International (PMI) Chief Executive Officer Jacek Olczak urged governments and regulators to support the adoption of smoke-free alternatives for smokers who cannot or will not…

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Nicotine Isn’t the Enemy: World Expert Corrects a Century of Misconception

Nicotine Isn’t the Enemy: World Expert Corrects a Century of Misconception

By Michael Gwarisa For decades, misinformation and misconceptions about nicotine’s role in cancer and tobacco-related diseases have dominated public health discussions. These misconceptions are not limited to the general public; even among medical professionals, confusion persists. A Rutgers-led study found that about 80 percent of physicians surveyed believed nicotine directly causes cancer. Speaking during a session on Lessons in Tobacco Harm Reduction, where he shared insights from an oncologist’s perspective, Professor David Khayat said nicotine misinformation remains widespread among doctors and physicians. We see that there are many physicians who…

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